Your most powerful supporters don’t need more information – they need an invitation to do something big. Asking people to simply make a donation or sign a petition is no longer enough for that small, but powerful segment of volunteers who want to do more: super advocates!
Super advocates, volunteers, ambassadors, or whatever you might call them, are the most committed to an organization’s cause, and live on the top rungs of the engagement ladder. Like any elite group, their numbers are usually small compared to your full universe of supporters, but their value is immense.
Because super advocates offer the depth of organizing often times lost in the era of mobilization, we’ve written a comprehensive resource about how a nonprofit can develop a program to leverage one of their most powerful assets to deliver their mission.